Key Moments:
- Stake executed an expansive fan engagement strategy during the Formula 1 Brazilian GP 2025 on November 9 in São Paulo
- Exclusive events included a private gathering with driver Gabriel Bortoleto and appearances by sports icons Sergio Agüero and Alex Pereira
- The company reinforced its long-term commitment to the Brazilian market with experiential activations targeting diverse audiences
Launch of Exclusive Experiences
Stake rolled out an intensive activation program during the Formula 1 Brazilian Grand Prix 2025, held on November 9 in São Paulo, focusing on boosting brand engagement and interaction with motorsport fans. As a principal sponsor of the Stake F1 Team KICK Sauber, the company aimed to enhance its presence by connecting diverse audiences to the excitement of motorsport through impactful experiences.
Private Event with Gabriel Bortoleto
On November 5, Stake initiated its activation week with a private reception spotlighting Brazilian driver Gabriel Bortoleto. Twenty select attendees, including VIP clients and prominent content creators, were invited for an intimate evening featuring photo opportunities, autographed memorabilia, and exclusive content production. This setting offered a rare chance for close interaction with Bortoleto, strengthening Stake’s mission to foster direct connections between fans and the Formula 1 arena.
High-Profile Athlete Participation at Interlagos
Throughout the weekend at Interlagos, Stake attracted attention by introducing notable sports personalities to the Formula 1 environment. Former footballer Sergio Agüero and UFC champion Alex Pereira engaged with fans and team members in the paddock area. This crossover of football, mixed martial arts, and motorsport audiences heightened engagement and broadened the reach of the brand, sparking conversations both on social platforms and among the F1 community.
Strategic Emphasis on Fan Connection
Andrea Di Nizo, Stake Brazil’s national director, stated that the core objective was to bring fans closer to the heart of Formula 1, reaching out to various audience profiles – from casual supporters and digital creators to passionate enthusiasts and sports influencers. Stake’s approach employs hands-on access, athlete encounters, and exclusive content to reshape participation in high-profile sporting events and foster meaningful fan relationships.
Bolstering Presence in Brazil
Stake confirmed that its activation efforts at the Brazilian Grand Prix align with a broader, long-term strategy to invest in the Brazilian market. By delivering immersive events that enable greater fan access and entertainment value, the company is embedding itself within Brazil’s vibrant Formula 1 community.
Summary Table: Stake’s 2025 Brazilian GP Engagements
| Date | Activation | Key Participants | Objective |
|---|---|---|---|
| November 5 | Private Event | Gabriel Bortoleto, VIP guests, Content Creators | Direct fan interaction and exclusive content creation |
| Race Weekend | Paddock Appearance | Sergio Agüero, Alex Pereira | Cross-sport engagement and brand amplification |
Outlook
Stake’s initiatives at the Brazilian GP demonstrated a move beyond traditional sponsorship, favoring experiential campaigns centered on engagement, participation, and storytelling. As the Formula 1 season unfolds, Stake F1 Team KICK Sauber is positioned to continue elevating its brand through dynamic activations in Brazil’s energetic motorsport landscape.
- Author
Daniel Williams
